“For your marketing to be effective, you don’t need a degree in marketing but in humanity! Sail away marketing, welcome aboard marCAREting.” Lenja Faraguna
MarCAREting for the CMO rebel ready to shift culture!
This is your new compass.
Adjust the sails.
From inside-out, not top-down.
From care-first, not fear-based.
From humanity, not just headlines.
Darling CMO, you’re not here to fit in.
To stay in the harbour of “predictable”.
You’re here to make waves and ride wild on them.
You’re the kind of leader who knows that culture doesn’t live in the polished mission statement on the corporate website —it lives in the in-between moments.
Culture is heard in hallway laughter, in the elevator, felt in the courage to speak up, seen when someone dares to try something wildly new.
You don’t manage a team.
You tend to your creative team like a garden gone rogue—alive, unruly, and full of unexpected beauty.
You don’t follow blueprints—you grow something that breathes, breaks rules, and bares truth.
You don’t protect the system—you provoke it. You’re a rebel tending to rough ideas until they shine like diamonds under pressure.
You don’t just approve campaigns.
You unleash possibility.
Your people don’t need permission to be brilliant—they need space to breathe, to fail safely, to come back stronger. You know that when your team feels seen, they create work that makes others feel something.
You don’t do beige.
You don’t do buzzwords. You don’t do predictability. You do bold. Brave. Human2human. Real. Raw. Relevant.
Because for you, marketing isn’t noise. It isn’t an award.
It’s meaning.
It’s not about reach.
It’s about resonance.
You don’t chase trends—you craft culture.
You don’t need more hustle in your team—you need more humanity.
And you’re not interested in playing small—you’re here to build brands that lead with soul and land with impact. That lives on in thhee customers minds ad hearts. You turn customers into ambassadors.
This is MARCARETING.
It starts inside—with self-care, team-care, then story, brand, customer, world.
And it moves outward like a wave.
Not louder. Just truer.
Can’t wait to meet you Worldchanger, let’s connect on LinkedIn.
WATCH MY KEYNOTE at “BRAND MINDS summit” – Summit for Worldchangers, Bucharest.
Sharing the stage with Gary Vaynerchuk, Funky Business Guys – Kjell Nordstrom and Jonas Ridderstrale, Julian Treasure & Robert Murray. I quoted those guys in my masters degree 8 years ago and now I share the stage with them. Yp, everything is fucking possible my dears, everything.
The stage is my home.
6 or 900 people, they get all of me. My naked truth, about my shit turning into fertiliser turning into glory for myself and my clients.
Caution: I use the word Fuck. Sometimes more. Sometimes less.
I speak on these subjects:
1. The future of marketing? marCAREting.
2. CEO Self-love: the most effective business strategy.
3. Copywriting workshop – Heart2Money writing techniques.
4. Empathy – the forgotten super power of success.
You pay for my brain, you get the heart for free!
I always travel with my family, as my little boy is still very little.
You get three for the price of one.
When students invite me, I speak for free. Not universities but students. That was promise to me 18 years when I started, because someone got me into every radio conference I asked for as a student of Radio Marketing (Advertising) and this changed my life. So, if you are a student representing a student association, I would love to hear from you!
Send inquiries to my COO Miran Klajn at lenja@lenjafaraguna.com at least 3 months before the actual event. Much appreciated!